The Detox Tag · BLE hardware
A pocket-sized Bluetooth tag that turns intention into a physical act. Turn it on and your selected apps stay blocked — even when they're minimized. Turn it off and they unlock.
1 tap
to toggle focus
Hardware
Engineered to disappear into your day — so the only thing you notice is how much more present you feel.
Connects instantly to the Social Detox app over BLE — reliable, secure, and barely sips power.
A coin-cell lasts for months of daily use. No charging cables, no daily fuss — just grab and go.
Tag present, apps blocked. Tag away, apps return. One physical object, total accountability.
Pairs with your existing Work, Study and Sleep routines so focus follows you everywhere.
Why a tag works
App blockers live on the same screen you're trying to resist — and they're one tap from off. The Detox Tag moves the decision off the glass and into the real world, where it's harder to dismiss.
Impulse
A 1-second ritual
A software blocker
The Detox Tag
Decades of behavioral-economics research show that pre-committing — putting a real constraint between you and a temptation — dramatically improves follow-through. The tag is a commitment device you can hold.
Commitment device — research overviewResearch from UT Austin found the mere presence of your smartphone — even silent, even face-down — can reduce available attention. Putting it out of reach helps; the tag makes that separation a one-second ritual.
Ward et al., 2017 — “Brain Drain”Choice-architecture research shows that adding a small, deliberate step between impulse and action lets the impulse pass. A physical switch is friction your brain can’t rationalize away in a single tap.
Nudge theory — choice architectureResearch is summarized for general education and isn't a clinical claim. Individual results vary.
How it works
No menus, no fuss with the tech itself — just a physical switch your brain understands instantly.
Tag on
Selected apps blocked · Focus on
Turn the tag on and every app you've selected stays locked — even if it's already open or running in the background. There's no sneaking past it.
Tag off
Apps unblocked · Break time
Done focusing? Turn the tag off and your apps unlock right away — a deliberate, physical choice instead of a thoughtless tap.
In the box
Every Detox Tag arrives in a premium yin-yang gift box — a thoughtful present for anyone ready to reclaim their attention.
A pocket-sized Bluetooth tag that turns intention into a physical act. Turn it on and your selected apps stay blocked — even in the background. Turn it off and they unlock.
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